Snack brand Chipoys has launched an eye-catching truckside advertising campaign in partnership with Adgile Media Group, a technology-enabled out-of-home advertising company specializing in truckside ads. The campaign, which runs through October 18, features vibrant food trucks wrapped in Chipoys’ bold branding and imagery, bringing the brand’s exciting flavors to life on the streets of New York City and the greater Chicago area.

The trucks will navigate the busiest areas of each city, ensuring high visibility among large, diverse audiences. Chipoys is confident in the campaign’s potential, thanks to Adgile’s innovative retargeting strategy, which targets consumers with digital ads after they’ve seen the trucks. This approach has historically achieved click-through rates six times higher than other media, creating a powerful blend of physical and digital engagement.

Using Adgile’s Virtual Fleet and geofencing technology, Chipoys can track viewer interactions with each truck, gaining valuable insights into campaign performance and audience engagement. This data-driven strategy allows Chipoys to refine its approach in real-time, maximizing the impact of its vibrant truckside billboards.

For more on this campaign, read the full feature on Convenience Store News.