Xumo: A New Era in Streaming
Xumo is a streaming service that offers a variety of on-demand and live programming options for viewers. Founded by MySpace executive Colin Petrie-Norris, Xumo aims to provide a seamless experience for TV watchers by offering a wide range of channels and shows across different genres. The company has gained recognition for its user-friendly platform and diverse content lineup, making it a popular choice for consumers seeking an alternative to traditional viewing options.
Xumo's Atlanta Takeover: A Dynamic Marketing Activation
We were thrilled to partner with Xumo to create an impactful activation event in Atlanta. The takeover at State Farm Arena and Mercedes Benz Stadium allowed us to showcase Xumo's brand in a bustling urban environment with significant foot traffic. By strategically positioning our mobile billboards around these iconic locations, Xumo's presence was not only seen but felt by thousands. This OOH advertising campaign was designed to engage an audience already searching for innovative streaming services. With assistance from our partners at Mooha, we crafted advertisements that aligned with Xumo's brand strategy, effectively capturing the attention of potential subscribers.
The Impact of Truckside Advertising in Atlanta
The Atlanta market is known for its vibrant culture and diverse population, making it an ideal setting for deploying truckside advertising. By targeting high-traffic areas with Xumo's outdoor advertising campaign, we maximized visibility and created a cohesive brand experience through OOH marketing. This approach not only increased brand awareness but also drove traffic to Xumo's platform. Our detailed analytics revealed a significant lift in both web traffic and brand searches, showing the effectiveness of this retail marketing strategy. As viewers turned to their devices after seeing our ads, it became clear that mobile billboards and OOH tactics had successfully bridged the gap between offline impressions and online engagement.
Ready to start your own advertising journey? Head over to Adgile Media Group and let's create something impactful together!
