Verb Energy's Strategic Expansion: A Boost from Adgile's Innovative Advertising
When Verb Energy sought to expand their presence in key demand centers like New York and San Francisco, they partnered with Adgile Media Group for their advertising acumen. Tasked with enhancing Verb Energy's market penetration, Adgile employed its signature Verb Energy mobile billboards to boost visibility and generate excitement around new distributions at Costco. By navigating densely populated urban areas, these Verb Energy truckside advertising campaigns strategically connected with the target audience on their daily commutes, ensuring maximum exposure. This outdoor advertising effort, supported by location technology and behavioral insights, capitalized on the assumption that branded trucks are directly linked to the advertised brand's operations, further building consumer trust and recognition.
The Impact of Verb Energy's OOH Advertising with Adgile's Expertise
Working alongside Abby Tellam from Verb Energy, Adgile's comprehensive and creative approach to out-of-home advertising proved pivotal. By executing a dynamic and measurable outdoor advertising campaign, Adgile facilitated a marked improvement in Verb Energy's retail marketing efforts, particularly around their Costco launches. The campaign was not only cost-effective but also insightful, thanks to Adgile's ability to attribute sales and conversion metrics back to specific marketing efforts. The deployment in impactful areas like New York and San Francisco-Oak-San Jose ensured higher visitation and conversion rates, solidifying Verb Energy’s position within the competitive energy snack market. Leveraging the concept of Verb Energy advertisements demonstrated how well-timed, geo-targeted marketing could drive significant ROI and fortify a brand's presence on a large scale.
Interested in taking your brand to the next level with innovative outdoor advertising strategies? Get in touch with Adgile Media Group today and start your journey to a more impactful and measurable advertising campaign!