In the midst of health-conscious consumers, Proper Wild, with its all-natural energy shots, has carved out its own niche. The brand was born out of a desire to offer a clean alternative to traditional energy drinks and has quickly risen to popularity in the wellness industry. The science-backed formula of their energy shots has not only appealed to health enthusiasts but also made a positive impact on those looking for a natural energy boost.
Sparkling Activation at Ultra Music Festival
Proper Wild teamed up with Sarah Hudson to create an unforgettable brand experience at the recent Ultra Music Festival. The activation caught the attention of festival attendees in the Miami-Ft. Lauderdale area and in several other trending spots including Tampa-St. Pete, Sarasota, Orlando-Daytona Beach-Melbourn, Atlanta, Dallas-Ft. Worth, Houston, Oklahoma City, Philadelphia, Boston, Baltimore, and Pittsburgh. The brand effectively used truckside advertising to draw in festival-goers, creating a buzz that echoed throughout the event.
The Power of Mobile Billboards and Brand Strategy
Stepping outside traditional advertising norms, Proper Wild collaborated with Adgile Media Group to leverage mobile billboards in their OOH (out-of-home) advertising campaign. Their ads weren't confined to stationary billboards but were displayed on moving vehicles that traveled through high-traffic areas, effectively enhancing visibility across multiple states. The innovative use of billboards not only embodies Proper Wild's forward-thinking approach, but also highlights the effectiveness of retail marketing strategies that focus on visibility and engagement.
Interested in driving your brand forward just like Proper Wild? Reach out to Adgile Media Group today for creative, effective, and tailored advertising strategies.
