DraftKings' Winning Play: Mobile Advertising at the Super Bowl
Founded by a group of innovative entrepreneurs, DraftKings has swiftly become a household name in the realm of daily fantasy sports and sports betting. Offering a dynamic platform for sports enthusiasts to engage in fantasy leagues and place bets, DraftKings has managed to capture a significant audience by leveraging technology to enhance user experience and engagement. Through innovative campaigns and strategic partnerships, DraftKings continues to solidify its position in the sports gaming industry.
Turning Heads in Phoenix with DraftKings Mobile Billboards
This high-impact campaign for DraftKings was executed by their agency, The Hyland Effect, with strategic input from Brigg Hyland. Leveraging the spectacle of the Super Bowl, Adgile Media Group deployed truckside advertising in Phoenix, maximizing exposure during one of the most anticipated sporting events of the year. By strategically placing DraftKings mobile billboards across the city's high-traffic areas, we captured the attention of countless sports fans. This approach tapped into the full-funnel marketing strategy, ensuring that DraftKings' presence was not just seen but felt, effectively bridging offline media exposures to online conversions.
DraftKings' OOH advertising campaign in Phoenix demonstrated the power of targeted DraftKings out of home advertising. This campaign not only elevated DraftKings' visibility but also provided measurable data to assess consumer interaction. The ability to geofence areas enabled precise targeting, which was key in optimizing the visitation rate and enhancing engagement. By deploying DraftKings advertising trucks in a hyper-local setting, the campaign delivered impressive results in DraftKings retail marketing and overall brand strategy. Ultimately, the DraftKings truckside advertising campaign at the Super Bowl showcased the dynamic advantages of using mobile billboards, reinforcing DraftKings' position as a leader in the sports betting and gaming arena.
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