Criterion Global is a company that excels in providing strategic media buying services to a diverse range of brands. Founded by accomplished media professionals, Criterion Global supports businesses in navigating complex advertising landscapes, helping them to reach their target audiences more effectively. Known for its astute understanding of market dynamics, the company offers personalized campaign strategies across various industries. Criterion Global is dedicated to enhancing brand visibility and engagement through innovative and data-driven media solutions. Their expertise in media buying positions them as a go-to partner for brands looking to optimize their market presence.
Gorillas' Swift Grocery Delivery Campaign
In collaboration with the renowned Criterion Global, Adgile Media Group executed an impactful campaign for Gorillas, a leading 15-minute grocery delivery service. The campaign was designed to leverage the unique "virtual fleet effect" of Adgile's mobile billboards. As trucks moved through the bustling streets of New York, they created the impression that Gorillas was everywhere at once, with 96.3% of consumers believing the trucks were delivering groceries on behalf of the brand. This innovative approach significantly boosted Gorillas' visibility and positioned them as a ubiquitous presence in the city. Adgile's truckside advertising proved to be a dynamic tool, enhancing Gorillas' market presence and driving consumer engagement through Criterion Global's strategic marketing acumen.
Effective Out-Of-Home Advertising Strategy
The collaboration between Adgile and Criterion Global showcased the effectiveness of out-of-home advertising, specifically in a dynamic and densely populated market like New York. Criterion Global's expertise in OOH advertising played a pivotal role in crafting a compelling brand strategy for Gorillas. The truckside advertising campaign utilized Adgile's advanced geofencing capabilities to deliver Criterion Global's mobile billboards through high-impact urban areas at key times, maximizing exposure to the target audience. The strategic deployment of mobile billboards enabled Criterion Global to implement a highly targeted and accretive advertising solution, perfectly aligning with Gorillas' retail marketing goals. This campaign highlighted the potential of Criterion Global's outdoor advertising techniques in creating a significant lift in brand visibility and customer engagement. Learn more about how Adgile Media Group can help boost your brand's visibility.
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