Earthly Treats is widely known for its varied range of consumer packaged goods brands. One standout brand under their umbrella is "You Need This," which specializes in creating snacks that resonate with health-conscious consumers looking for wholesome options. Founded by passionate innovators dedicated to healthier snacking alternatives, Earthly Treats has now turned its focus to bring their well-loved brand, You Need This, closer to the hearts of snack enthusiasts. Their recent campaign around Kroger's HQ in Cincinnati and Whole Foods HQ in Austin, with contributions from Marshall Osborne, exemplifies their forward-thinking marketing approach.
In their recent campaign, Earthly Treats partnered with Adgile to execute a targeted advertising strategy, deploying Earthly Treats mobile billboards across Cincinnati and Austin. This innovative approach capitalized on Adgile's ability to transform last-mile delivery trucks into compelling mobile billboards, reaching urban audiences effectively. By placing these mobile advertisements in high-traffic areas, Earthly Treats enhanced their brand presence, ensuring maximum visibility in the hometowns of Kroger and Whole Foods. This form of retail marketing proved to be an effective way to engage with local consumers, optimizing exposure and driving interest in the "You Need This" product line.
The collaboration between Earthly Treats and Adgile marks a significant step forward in measuring advertising impact. Through precise attribution capabilities, Earthly Treats out of home advertising efforts have provided valuable insights into consumer behavior, both online and offline. The ability to analyze data such as visitation rates and conversion rates gave Earthly Treats a clearer understanding of their campaign's efficacy in driving store visits and online engagement. This emphasis on detailed metrics highlights a strategic shift in Earthly Treats OOH advertising, showcasing their commitment to a data-driven brand strategy. By leveraging Adgile’s comprehensive audience data and their robust tech stack, Earthly Treats has set a new standard for retail marketing in the snack industry.
Impressed by Earthly Treats’ innovative approach and results? Consider exploring how your brand can benefit from a partnership with Adgile Media Group. They are eager to help bring your brand to the forefront of your consumer's minds. Click the link and let's enhance your brand presence together!
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