"Topicals Takes to the Streets: Truckside Triumph in Times Square"

Topicals utilizes innovative truckside advertising and mobile billboards with Adgile Media Group to boost their brand strategy in New York City.

Capturing the Essence of Topicals in New York with Adgile Media Group


Topicals is a skincare brand revolutionizing the industry with science-backed solutions for chronic skin conditions. Founded by Olamide Olowe, Topicals focuses on making skin-health fun and inclusive, bringing skin confidence to everyone around the globe. Their popular products, such as the Faded cream, have gained a conspicuous following, as Topicals leads the charge in clean and effective skin solutions. For more information, visit mytopicals.com.


Faded Cognac Takes the Spotlight with Time Square Glam shots


In an exciting collaboration with Topicals, Adgile Media Group executed a stunning activation event showcasing the Faded Cognac product right in the heart of New York. Using our innovative truckside advertising, mobile billboards featuring Faded cream roamed the bustling streets, capturing attention and sparking conversations in the vibrant city. The strategic location in Times Square helped set the perfect backdrop for this activation, turning it into a memorable glam shoot that resonated well with Topicals' audience. This out-of-home advertising campaign highlighted the product's refined appeal and brought a street-level awareness that no other medium could match.


Driving Brand Strategy Forward with Outdoor Advertising


The collaboration between Adgile Media Group and Topicals exemplifies how OOH advertising can be a powerful tool in a brand's marketing arsenal. The mobile billboards allowed Topicals to reach a diverse audience, engaging millions of passers-by and reinforcing their brand strategy right where it matters most. Adgile's expertise in retail marketing shines through, as the advertisements not only created a buzz but also aligned seamlessly with Topicals' mission to destigmatize skin conditions. By leveraging outdoor advertising, Topicals succeeded in drawing significant attention to their luxurious Faded Cognac product, demonstrating the invaluable impact of creative OOH campaigns in connecting brands with urban audiences.


Ready to take your marketing to the streets? Connect with Adgile Media Group to create a campaign that speaks to your audience where they live, work, and play.

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