Celebrating the Fourth of July with Soul: A Successful OOH Advertising Activation in New York
Soul is a brand dedicated to providing natural and high-quality CBD products designed to help individuals find balance and wellness in their lives. Founded by Angela Lee and Rachelle Yi, Soul has built a reputation for fostering authenticity and trust among its customers. Known for their commitment to transparency and all-natural ingredients, their products are loved by many who seek holistic alternatives for health and wellness. Recently, Adgile Media Group partnered with Soul to execute a dynamic sampling event using mobile billboards to amplify brand awareness and engage with audiences in New York. This activation was part of Soul's broader out of home advertising strategy to make a tangible impact on the community.
The Power of Mobile Billboards: Soul's Successful Sampling Event
On the Fourth of July, Adgile and Soul strategically held an activation at McCarren Park in New York. Here, visitors could engage directly with the brand through interactive sampling of Soul's premium CBD products. The atmosphere was electric, and the event leveraged truckside advertising to draw an impressive crowd, taking full advantage of the holiday and lively park environment. By navigating through densely populated areas, the mobile billboards were able to deliver a powerful visual impact, heightening Soul's brand visibility and significantly boosting recognition in a competitive market. This OOH advertising effort showcased how outdoor advertising can seamlessly blend into lifestyle events, providing an authentic and engaging brand touchpoint.
OOH and Brand Strategy: The Collaborative Effort with Adgile Media Group
The partnership between Adgile Media Group and Soul for this activation involved key contributors Quinn McCandless, John Hagan, and Jared Yamahata. Their collaborative approach ensured that the OOH campaign was not only cost-effective but also delivered measurable results for Soul. By utilizing mobile billboards in conjunction with experiential marketing tactics, the campaign attracted new customers while reinforcing loyalty among existing ones. This innovative brand strategy highlights how effective retail marketing and advertisements can drive a brand’s message directly to the consumer in an impactful manner. The success of the Fourth of July event exemplifies the potential of out of home advertising to create memorable moments that resonate well with local audiences, driving strong results for Soul's ongoing marketing initiatives.
Interested in achieving similar results for your brand? Contact Adgile Media Group today!
