About Slice and Its Founding Vision
Slice is a digital platform that aims to bring local pizzerias into the digital age by offering them a means to compete with major pizza chains. Slice helps pizza lovers easily find and order from their favorite local pizzerias through its user-friendly platform. Founded by Ilir Sela, the company is rooted in the belief that local pizzerias are an integral part of communities and should have the tools to succeed in a digital-first world. By connecting pizza enthusiasts with neighborhood gems, Slice enhances the pizza-ordering experience while fostering local business growth. For more about Slice, visit their website.
Slice Campaign Highlights: Driving App Downloads in the Tri-State Area
Adgile partnered with Slice for an innovative campaign centered around truckside advertising, targeting the bustling suburbs of the Tri-State area, including New York. The focus was a Mobile App Lift Study aimed at boosting downloads of the Slice app. By employing Slice mobile billboards, the campaign achieved remarkable results, leading to a significant increase in app downloads. This Slice out of home advertising strategy leveraged Adgile's robust tech stack to track the effectiveness of exposure, offering marketers the coveted metrics of conversion rate and visitation rate. The use of Slice outdoor advertising underscored the power of mobile billboards in reaching target audiences effectively and efficiently.
Strategic Insights from the Slice and Adgile Collaboration
The collaboration between Slice and Adgile not only emphasized the impact of truck advertising but also showcased the benefits of Slice OOH advertising in enhancing retail marketing efforts. By utilizing geofencing and precise audience targeting, the partnership demonstrated how Slice advertisements could engage local consumers and stimulate app activity. Adgile's capability to measure foot-traffic lift provided Slice with tangible insights into how their marketing strategy influenced consumer behavior across different neighborhoods. This campaign underlined the effectiveness of Slice's brand strategy in harnessing mobile billboards to reach pizza lovers, ultimately reinforcing Slice's commitment to elevate local pizzerias through strategic digital marketing solutions.
Keen on leveraging mobile billboards for your business too? Adgile Media Group is here to help. Reach out to us today and let's drive your business forward together!
.jpeg)
