EPISODE 1: SERHANT. & SHARMA BRANDS
This week we're joined by the excellent Ryan Serhant and Nik Sharma! Tune in now to hear their conversation with our founder, Tom Shea.
Who is Nik Sharma?
Nik is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is currently the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.
Nik Sharma’s personal brand is synonymous with DTC success. With a track record of launching and scaling DTC brands such as Hint Water, VaynerMedia, and Judy, Sharma is widely known as the go-to consultant for companies looking to make their mark in the crowded DTC space.
But Sharma's success story did not begin in the world of DTC. His entrepreneurial journey started at the age of 15 when he launched a marketing agency that helped local businesses with their social media presence. Soon after, Sharma moved to San Francisco to start his career in marketing and advertising, and it was there that he discovered his passion for e-commerce.
After working at companies such as Hint Water and VaynerMedia, Sharma decided to launch his own consultancy, Sharma Brands, where he focuses on helping DTC companies with their branding, marketing, and growth strategies. Sharma is a frequent speaker and even has his own podcast Limited Supply, where he shares insights on e-commerce, marketing, and how to build a successful DTC brand.
While Sharma is known for spearheading growth at some of the most recognizable DTC brands, he emphasizes the importance of balancing supply and demand at launch, with a focus on user experience, technology, funding, people, supply chain, customer service, brand equity, media, creativity, merchandising, and channel expansion. Sharma encourages brands to diversify their user acquisition channels early on to avoid being overly reliant on a single channel and missing revenue goals if that channel breaks.
His innovative approach to marketing and branding has made him a sought-after consultant, speaker, and investor in the DTC space, and his insights are invaluable for anyone looking to build a successful e-commerce brand.
Listen now here or wherever you find podcasts!
