OUAI's Journey to Boost Sale Velocity with Adgile
OUAI, founded by Jen Atkin, is a renowned lifestyle brand that specializes in hair care products, designed to complement modern living. Ever since its inception, OUAI has been at the forefront of creating quality beauty solutions that resonate with stylish individuals. The brand recently collaborated with Adgile to amplify the launch of their new hair gloss line scheduled for Q1 2024, with a specific focus on enhancing sale velocity at major retailers like Sephora and Ulta. With a proven track record of success, this campaign marked the third partnership between OUAI and Adgile, with carefully orchestrated activations in New York and Los Angeles.
OUAI's Strategic Use of Mobile Billboards and Experiential Marketing
Incorporating Adgile's innovative approach, OUAI employed a comprehensive out of home (OOH) strategy to capture the growing interest around their new product line. By leveraging OUAI mobile billboards, the brand ensured high visibility in urban hotspots, driving significant interest among potential customers. These mobile advertisements traversed the bustling streets of New York and Los Angeles, delivering engaging OUAI OOH advertising experiences. Utilizing the insights provided by Hayley Allard, Juliet Sivori, and Nicole Solorzano, Adgile carefully curated these campaigns to maximize the return on ad spend (RoAS) and strengthen the impact of OUAI truckside advertising. As a result, consumers were not only informed about the new hair gloss launch but were also able to physically engage with the brand – an important aspect of retail marketing for OUAI.
Achieving Brand Milestones with Data-Driven Marketing Solutions
The collaboration between OUAI and Adgile significantly boosted the brand's presence in strategically important markets. The decision to focus on New York and test new grounds in Los Angeles was driven by existing data pointing to these cities as prime locations for cost-effective arbitrage in OOH advertising. This approach allowed OUAI to measure tangible results and gather valuable audience insights, making the brand's OOH marketing efforts more accretive. The strategic use of geofencing and foot-traffic lift studies highlighted the effectiveness of OUAI outdoor advertising, contributing to a well-rounded brand strategy. As OUAI continues to innovate in the beauty space, their partnership with Adgile exemplifies how data-driven marketing can seamlessly complement and elevate a product launch, underscoring the brand's commitment to staying connected with their audience.
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