Discovering OLIPOP: A New Wave in Beverage Innovation
OLIPOP is a forward-thinking company that is redefining the beverage landscape with its unique blend of plant-based digestive tonics. Founded by Ben Goodwin and David Lester, OLIPOP focuses on creating delicious, health-conscious soft drinks that promote better gut health. The co-founders were inspired by a desire to offer consumers a tasty alternative to traditional sodas, loaded with prebiotics, fiber, and botanicals that support digestive wellness. By aligning with health trends and the burgeoning demand for gut-friendly options, OLIPOP has successfully carved out its niche in the competitive beverage market.
In collaboration with OLIPOP, Adgile Media Group executed an innovative campaign by transforming their distributor's trucks into mobile billboards, showcasing OLIPOP's branding across Los Angeles. This partnership was made possible through the exceptional economies of scale that Adgile offers, thanks to the high volume of print and installation tasks Adgile manages. By doing so, OLIPOP's vibrant branding was literally on the move, attracting countless eyes in dense urban areas. This approach to OLIPOP truckside advertising not only boosted brand visibility but also underscored OLIPOP's commitment to creative, out-of-home advertising solutions.
Working closely with Sarah Leidy Kelly and Steve Vigilante of OLIPOP, Adgile implemented a strategic OLIPOP mobile billboards campaign that leveraged the bustling streets of Los Angeles for maximum impact. The campaign highlighted OLIPOP's brand strategy by ensuring that the trucks moved through high-traffic areas, thereby reaching their target audience more effectively. OLIPOP outdoor advertising through mobile billboards proved to be an accretive addition to their marketing funnel. This dynamic form of OLIPOP OOH advertising not only enhanced their marketing efforts but also provided valuable data insights on consumer engagement and response, reinforcing OLIPOP's position as a fresh and engaging brand in the beverage industry.
Interested in pioneering an innovative, out-of-home advertising solution for your brand? Start your journey today with Adgile Media Group.
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