Nuudii System: A Revolutionary Approach to Comfort and Style
Some companies start in a garage. Nuudii System started with a wedding dress.
About 13 years ago, Annette Azan was getting remarried and couldn't find a bra that worked under her dress.
With help from her teenage daughters, she started experimenting with different fabrics to see if she could create something that would work.
One of those early prototypes worked. That experiment eventually became the foundation for Nuudii System.
From there, it took nearly 10 years of developing fabrics, working through manufacturing, building prototypes, and refining the product before Nuudii became what it is today.
The result is a patented alternative to a traditional bra, designed to provide support and coverage without wearing one.
What's also interesting is that Nuudii is still a family business. Annette's daughters, who helped with those first prototypes as teenagers, are now grown up and run the brand's social media and marketing.
It's a good example of how many consumer brands actually get started. Not with a big business plan, but with someone trying to solve a problem they personally experienced.
We're excited to bring Nuudii to the streets of NYC. The bright red Nuudii trucks are out around the city following the brand's recent Williamsburg pop-up and ahead of its summer residency at Gathering Marketplace in the Hamptons through September 12.
It's been great to see the story behind the product and help bring the brand into the physical world.
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