Mezcla is bringing its refreshed brand identity to the streets of Tampa, Florida, with its first-ever mobile billboard advertising campaign.
The better-for-you snack brand partnered with Adgile Media Group to launch a truckside advertising campaign in Tampa, supporting its growing retail presence at Publix and introducing more consumers to the Mezcla brand.
For us, this campaign is especially exciting because Mezcla is a brand we've been following for years.
I've been an avid Mezcla consumer for a few years now. Their pistachio chocolate bar has captured my heart—and my stomach.
So when Griffin Spolansky said, “We're ready for trucks,” it was a pretty special moment.
Mezcla Mobile Billboard Advertising in Tampa
Mezcla's first truckside campaign comes at an important moment for the brand.
After recently refreshing its packaging and brand identity, Mezcla is taking that new look beyond the shelf and into the streets of Tampa.
The campaign puts Mezcla's colorful new creative on a 25-foot mobile billboard, creating a highly visible presence throughout the Tampa market.
For a growing CPG brand, this type of out-of-home advertising can help bridge the gap between brand awareness and retail distribution.
And in Tampa, there's an especially important piece of that equation:
Publix.
Mezcla Is Now Available at Publix
Mezcla's expansion into Publix gives shoppers in Tampa and across the Southeast an easy way to find the brand in stores.
That makes Tampa a natural market for a targeted mobile billboard campaign.
Instead of simply telling consumers about a new snack brand, Mezcla can put its refreshed branding directly in front of consumers in the market where they can purchase it.
It's a simple path:
See Mezcla on the streets.
Recognize Mezcla at Publix.
Try Mezcla.
For CPG brands expanding into retail, that connection between out-of-home advertising and retail distribution can be incredibly valuable.
Mobile billboards allow brands to reach consumers beyond the store itself, creating additional awareness around where a product is available.
From a University of Virginia Classroom to 10,000+ Retail Doors
The Mezcla story started much smaller.
In 2017, Griffin Spolansky founded Mezcla with Coco Sotelo while Griffin was a senior at the University of Virginia and Coco was a guest presenter in his social entrepreneurship class.
Griffin was drawn to Coco's passion for food, and the two quickly became friends.
Together, they started experimenting in Coco's kitchen and eventually created the first Mezcla bar.
The name Mezcla, which translates to “mixture” in Spanish, represented the combination of flavors and communities they wanted the brand to bring together.
That small beginning has turned into a national CPG business.
A Major Year of Growth for Mezcla
2026 has been a major year for Mezcla.
The company recently closed a Series B led by Bluestein Ventures and has grown to more than 10,000 retail doors nationwide.
Even more impressive, the company has continued to operate with a lean team of around 12 people.
Mezcla has also undergone a packaging and brand identity refresh, giving the company a new visual identity as it enters its next stage of growth.
And now, that new identity is moving through Tampa.
Why Mobile Billboards Work for CPG Brands
For consumer packaged goods companies, getting onto retail shelves is a huge milestone.
But distribution alone doesn't guarantee that consumers will notice a product.
That's where mobile billboard advertising can help CPG brands build awareness around retail distribution.
Unlike traditional static out-of-home advertising, mobile billboards can move throughout a market, allowing brands to reach consumers across different neighborhoods, retail corridors, events, and high-traffic areas.
For a brand like Mezcla, the timing is particularly strong.
The company has a new visual identity.
It's expanding its retail footprint.
Its products are available at Publix.
And now, consumers in Tampa are seeing Mezcla everywhere from the streets to the shelf.
Turning a Rebrand Into a Real-World Experience
There's something particularly satisfying about seeing a new brand identity come to life on a 25-foot truck.
A rebrand involves months of strategy, design, packaging development, and internal discussion.
Then suddenly, it's driving down the street.
That's exactly what makes truckside advertising so powerful.
It takes something that might otherwise live on a website, social feed, or product package and turns it into a physical brand experience.
For Mezcla, the campaign gives the company's refreshed identity a massive canvas while helping introduce the brand to more consumers in Tampa.
And if you happen to see a Mezcla truck around Tampa, there's a good chance you can find the product nearby, too.
Look for Mezcla at Publix!
