Quan Media Group: The Go-To Media Concierge for The Biggest Brands & Celebrity Brands
Quan Media Group is a full-service out-of-home (OOH) media concierge, specializing in planning and buying OOH media both domestically and internationally. Founded in 2018 by agency veteran Brian Rappaport, Quan Media was built on a simple but powerful belief: out-of-home advertising shouldn’t be reserved for brands with massive budgets — it should be smart, targeted, and accountable.
In an industry that has traditionally favored scale over strategy, Quan Media Group has carved out a new lane by helping brands of all sizes access effective, measurable OOH campaigns — from billboards to emerging formats across today’s evolving media landscape.
Live From Driving Performance in New York
In this episode of Driving Performance, Brian Rappaport takes Adgile cofounders Max Flannery and Tom Shea through his career journey, the lessons learned along the way, and the mindset that ultimately led him to launch Quan Media Group.
A native Long Islander who grew up in Jericho and attended Towson University, Brian originally had his sights set on a career in sports broadcasting. A lifelong basketball fan and diehard New York Knicks supporter, he dreamed of being behind the mic as a sports broadcaster— until the reality of what it meant to start a career as a sports broadcaster set in. That realization prompted a pivot into sports public relations, where Brian began cold-emailing anyone and everyone in an effort to break into the industry.
After graduating, Brian spent a year trying to find a job,working at an Italian restaurant on Long Island while continuing to push for opportunities. His persistence eventually paid off when he landed a role at Zenith Media, where he started in the newspaper department and spent seven years learning the agency business from the inside out.
In 2018, Brian took the leap and founded Quan Media Group, driven by the belief that out-of-home advertising could be more strategic, more transparent, and more accessible. By focusing on thoughtful planning, strong media relationships, and performance-driven buying, Quan Media has helped reshape how brands think about OOH.
In this episode of Driving Performance, Brian shares insights on:
- The ups and downs of his early career
- Navigating life inside large media agencies
- His approach to selling and scaling OOH media
- What it takes to build a modern media company from the ground up
The conversation is a candid look at grit, timing, and betting on yourself — and how those elements come together to create a successful OOH media business in today’s competitive landscape.
Listen to the Full Episode
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