In the ever-evolving world of snacks, where taste and healthiness often stand at odds, Matt Weiss, the founder and CEO of Rind Snacks, has successfully carved out a unique niche. Rind Snacks, a "better-for-you" snack brand, has transformed the often-overlooked and less-than-appetizing fruit peel into a delightful treat that's not only delicious but also nutritious. Let's delve into the inspiring story of Matt Weiss and his quest to make snacking better and healthier.
A Family Legacy of Health and Wellness
Matt Weiss's journey with Rind Snacks is deeply rooted in his family's history. He draws inspiration from his great grandmother, a true health food pioneer. She lived a remarkable life, reaching the ripe age of 100, and was ahead of her time by operating her own natural food store, where she sold whole produce and grains. This was long before the era of kale smoothies and chia seeds.
From Humble Beginnings to Innovative Success
Rind Snacks, under Matt's visionary leadership, is on a mission to educate consumers that they can enjoy healthier snacks by embracing the whole fruit, including the often-discarded peels. The company's philosophy is simple: snack better by consuming the fruit, the whole fruit, and nothing but the fruit.
In recognition of their innovative approach to snacking, Rind Snacks was named one of Fast Company's prestigious annual list of the World's Most Innovative Companies for 2023. This achievement highlights the brand's dedication to changing the way people think about snacking.
The Entrepreneurial Journey
In our podcast interview, Matt shared the remarkable journey of creating a food brand that's both delicious and nutritious. He discussed the challenges he faced along the way, from perfecting the product's taste and texture to finding the best shelf space to showcase their offerings.
Listen to Matt's full story here https://drivingperformance.transistor.fm/episodes/episode-8-graza-x-rind
