Matt Parry is the founder and CEO of The Good Crisp Company, a brand that embodies the values of good taste, good ingredients, and good vibes. Matt joined us on the podcast to share the story of Good Crisp. Click here to listen to the full episode or keep reading to discover some of our favorite highlights!
Inspiration After the Diet: The story of The Good Crisp Company began in 2014 when Matt was following a strict gluten-free diet. While the diet was treating him well, he found himself missing his favorite snacks. This void inspired him to embark on a mission to recreate the classic canister chip but in a healthier, guilt-free form. The challenge was to make healthy crisps with better ingredients without compromising on taste. Matt's motivation extended beyond himself; he wanted his daughters to enjoy these snacks as well. The result was a clean-label, gluten-free canister chip that's not only perfect for Matt's family but for yours too.
Retail First not DTC: A fascinating aspect of The Good Crisp Company's journey is its strategic approach to entering the retail market first, rather than the typical direct-to-consumer (DTC) route that many newer brands choose. Matt's insights into this strategy shed light on the nuances of growing a snack brand in the competitive CPG landscape.
Giving Back to the Community: Matt's entrepreneurial journey also took him through a unique challenge when his youngest daughter, Trixie, was diagnosed with Leukemia upon birth. This difficult experience led to a special connection with The Leukemia & Lymphoma Society® (LLS). Matt and The Good Crisp Company have made it their mission to support LLS, donating 5% of online sales, with a minimum guarantee donation of $10,000. It's a beautiful example of a brand using its success to give back and make a difference in the world.
The Good Crisp Company's story is a testament to the power of a great idea, a strong mission, and the dedication to create not just delicious snacks but also a positive impact on the world. The next time you enjoy a canister or bag of Good Crisps, you're not just indulging in a tasty snack; you're supporting a vision that's all about good taste, good ingredients, and good vibes.
