The Making of a Creator Mayo
What’s your favorite condiment? If the answer is mayo, this episode is made for you. Ayoh Foods makes mayo with a POV or as the brands likes to call it, Sando Suace. Ayoh Foods was founded by Molly Baz in 2024 and launched with four flavors original, hot giardinayo, dill pickle mayo, and dijonnayo. In June 2025, the brand entered Whole Foods Market stores nationwide and raised a $4.5M Seed round led by Imaginary Ventures.
Live From Driving Performance in New York
In this episode of Driving Performance, Adgile co-founders Max Flannery and Tom Shea sit down with Avery Hairston, VP of Marketing at Ayoh Foods, for a conversation that’s equal parts personal career journey and tactical CPG marketing playbook.
Avery grew up in a family steeped in marketing, but his path into the industry was anything but traditional. Before joining Ayoh Foods, he spent five years at Banza, where he rose to Director of Marketing and helped the brand break into the highly competitive pasta aisle. One of his biggest lessons? Growth isn’t just about saying “yes” to every opportunity. In fact, Avery explains why turning down certain retailers was a strategic move that helped protect the brand and position it for long-term success.
Now at Ayoh Foods—the crave-worthy condiment brand co-founded by internet-famous chef Molly Baz—Avery shares what it’s really like to build a brand alongside a public-facing founder. He unpacks the challenges and opportunities of creator-led brands, especially the work it takes to grow beyond a creator’s built-in audience and turn fandom into lasting, repeat customers.
From distribution strategy to post-launch planning, Avery breaks down what most early-stage brands get wrong and what actually drives traction in crowded grocery aisles. He also offers practical advice for anyone looking to break into marketing or sharpen their approach to CPG growth.
If you’re building a food or beverage brand—or dreaming about it—this episode is packed with lessons you won’t want to miss.
Listen to the Full Episode
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Adgile is a tech-enabled truck-side media company powering modern out-of-home for ambitious brands.
