Expanding Palates, Expanding Presence: JuneShine’s Strategic Shift with Truckside Advertising
As the market for hard kombucha continues to evolve, so do the strategies of leading brands like JuneShine. Their move from hard kombucha to canned cocktails marked a significant pivot, requiring a fresh approach to reach both new consumers and retail partners. To spread the word about their new product line and demonstrate commitment to their retail partners, JuneShine turned to Adgile Media Group for an innovative truckside advertising campaign.
JuneShine’s Strategic Use of Truckside Advertising
Launching a new product in a crowded market requires more than just great branding—it demands visibility and frequency. With this in mind, JuneShine partnered with Adgile to leverage the power of mobile billboards. The campaign delivered impressive results, achieving:
- Impressions: 7,873,779
- Cost Per Thousand Impressions (CPM): $3.90
- Impression Frequency: 3.51x
- Retail Doors Supported: 197
These figures highlight how JuneShine’s advertisement strategy successfully reached a wide audience while reinforcing their retail presence across key locations.
Strengthening Retail Relationships Through OOH Advertising
For JuneShine, the goal was not just consumer awareness but also showing their retail partners that they were investing in the success of their new product line. Truckside advertising proved to be an ideal medium for this dual purpose. By reaching consumers directly in the neighborhoods surrounding retail locations, the campaign also underscored JuneShine’s commitment to driving foot traffic and sales for their partners.
The Role of Adgile in JuneShine’s Marketing Strategy
Adgile’s mobile billboards offered a flexible and highly visible platform that complemented JuneShine’s broader marketing efforts. With Adgile, JuneShine was able to achieve a consistent presence in key markets, ensuring that their new canned cocktails were front of mind for both consumers and retailers.
This campaign is a clear example of how truckside advertising can be an effective strategy for brands looking to make a significant market impact, particularly when launching new products. The ability to deliver high-frequency impressions in targeted areas helped JuneShine establish their new product line with a strong market presence.
Conclusion
JuneShine’s partnership with Adgile Media Group underscores the strategic value of truckside advertising in launching new products and supporting retail partnerships. By leveraging the visibility and reach of mobile billboards, JuneShine was able to successfully transition from hard kombucha to canned cocktails, driving awareness and supporting retail growth.
For brands considering a product launch or seeking to enhance their retail strategy, Adgile Media Group provides proven solutions that deliver results. Contact us today to learn how we can help your brand achieve its marketing goals with innovative OOH advertising strategies.
