How Omnilux’s Truckside Advertising Campaign Drove Year-Round Success
Omnilux, a leader in LED anti-aging technology, sought to capture the attention of holiday shoppers by reminding them that their innovative skincare solutions would make the perfect gift. Partnering with Adgile Media Group, Omnilux launched a 12-week truckside advertising campaign in New York City that proved so successful, it led to a year-round strategy.
With a 100% lift in web traffic, over $136,000 in revenue, and a return on ad spend (RoAS) of 5.12, Omnilux’s campaign demonstrated the significant impact of creative, mobile advertising.
Why Truckside Advertising Was the Perfect Strategy for Omnilux
Omnilux wanted to reach busy holiday shoppers who were searching for unique and effective gifts. Truckside advertising allowed the brand to meet its audience where they were—on the bustling streets of NYC—ensuring high visibility and engagement during peak shopping season.
The campaign’s success inspired Omnilux to extend its strategy, transitioning from a 12-week holiday push to a 52-week campaign to maintain a consistent brand presence throughout the year.
Campaign Highlights: Lighting Up the Skincare Market
- 100% Web Traffic Lift: The campaign doubled Omnilux’s website traffic, driving significant online engagement.
- $136,370 Revenue Driven: With over $136,000 in revenue generated, the campaign proved highly effective in converting visibility into sales.
- 5.12 RoAS: A return on ad spend (RoAS) of 5.12 further highlighted the efficiency and profitability of truckside advertising.
Conclusion: A Bright Future with Truckside Advertising
By leveraging the power of truckside advertising, Omnilux not only enhanced brand visibility but also drove substantial sales and engagement, demonstrating the value of a year-long advertising strategy.
