Inside the Minds of the VCs Who Spot Billion-Dollar Brands Before They Exist
What does it take to spot the next iconic consumer brand before the rest of the world catches on?
Imaginary Ventures is a leading venture capital firm dedicated to building and partnering with iconic, generationally-defining consumer businesses — and select enabling technology businesses. Natalie Massenet and Nick Brown founded Imaginary Ventures in 2018, bringing together their proven track record as consumer entrepreneurs and investors with nearly 50 years of combined experience.The powerhouse VC fund backs some of today’s biggest names in consumer, including Glossier, SKIMS, The Row, and Reformation.
Live From Driving Performance in New York
In this episode, Andrew Maxman (Partner at Imaginary) walks Adgile cofounders, Tom Shea and Max Flannery, through his pivot from Goldman Sachs’ bond market into consumer investing — and how he instantly knew he’d found the perfect fit. He takes us behind the scenes to reveal what VCs really think when evaluating brands, the philosophies that guide his decisions, and the evolution of the consumer landscape from the golden age of DTC to today.
If you want an unfiltered look into how top investors evaluate founders, markets, and momentum — this is the episode you’ve been waiting for.
Tune in and take a seat on the other side of the table.
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