Cadence, known for its sleek, reusable travel containers, wanted to make a statement leading up to the holidays. With travelers in mind, Cadence partnered with Adgile Media Group for a 12-week truckside advertising campaign across New York City.
The results were exceptional: a 212% increase in web traffic, an 813% lift in web conversions, and over $50,000 in revenue driven, proving that smart advertising can elevate both style and sales.
Why Truckside Advertising Was a Journey Worth Taking for Cadence
The holiday season is a critical time for brands targeting travelers. By deploying truckside advertising, Cadence ensured its containers were seen by thousands of holiday shoppers moving through the city, creating a memorable impression and driving significant interest.
The campaign’s success highlights how mobile billboards can deliver brand messages effectively, directly reaching consumers in real-time and driving both online and offline conversions.
Campaign Highlights: A Journey of Growth
- 212% Web Traffic Lift: The campaign more than doubled Cadence’s website traffic, demonstrating its ability to capture consumer attention.
- $50,050 Revenue Driven: Generating over $50,000 in revenue, the campaign successfully translated visibility into sales.
- 813% Web Conversion Lift: An 813% increase in web conversions illustrated the campaign's effectiveness in turning awareness into action.
Conclusion: A Journey in Style with Truckside Advertising
Cadence’s holiday campaign showcases the power of mobile billboards to engage consumers, boost web traffic, and drive meaningful conversions, setting the stage for continued success.
