From Taking Photos of Receipts to Powering 4 Million Shoppers
Chris “Tiffin” Tiffin is the Founder & CEO of Aisle, the retail growth platform trusted by nearly 750 brands to turn real-world marketing into measurable in-store sales. What started as a scrappy experiment built around photographing receipts has evolved into one of the most important data layers in physical retail.
Today, Aisle powers receipt-verified offers across 200,000+ retail locations, pays shoppers back in minutes, and gives brands visibility into what actually happens after products hit shelves. Along the way, the company has raised $5M+ in venture funding, facilitated $20M+ in rewards, and grown to 4,000,000 users — quietly redefining promotions, loyalty, and attribution in brick-and-mortar.
Live From Driving Performance in New York
In this episode of Driving Performance, we sit down with Chris Tiffin to unpack how one overlooked retail blind spot turned into a venture-backed platform powering hundreds of CPG brands.
Tiffin’s entrepreneurial instincts showed up early — from running a high school landscaping business called Weed Boys to believing he was destined for a career in finance or investment banking. But everything changed when Supercoffee came to speak at his school. He DM’d the founders.Landed an internship. Dropped out of school. And quite literally lived on their couch.
At Super Coffee, Tiffin ran the online business during a period of hypergrowth — helping scale revenue from $700K to $5M in just one year. But as the brand expanded deeper into retail, he noticed something broken: once products hit store shelves, brands completely lost visibility into who was buying — and why.
That realization became the seed for Aisle.
We dive into how Tiffin raised capital before Aisle even had a product (including a legendary cold email to an investor that featured nothing but a grocery receipt), how early attempts as a consumer-only rewards app nearly burned through $400K, and how a pivotal moment — when Nuggs asked to white-label the technology — changed everything.
That pivot unlocked what Aisle is today.
A platform that now enables:
- Receipt-verified BOGO and cash-back offers
- Real-time shopper payouts in minutes
- Deep insight into in-store behavior
- Retailer-agnostic loyalty and promotions
The data coming out of the platform is wild.
In the past year alone:
- 67 brands installed Aisle’s new store locator
- 250K unique users landed on those locators
- Generating 610K unique data points on:
- shopper location
- retailer selection
- product engagement
- offer interaction
From photographing receipts to photographing aisles — Aisle has become a foundational layer for how brands understand physical retail.
We also dig into:
- What founders get wrong about retail attribution
- Why consumer pivots are often misunderstood — but necessary
- How Aisle thinks about loyalty without discount addiction
- And why retailer-agnostic punch cards may change in-store retention forever
This is Chris Tiffin — live from New York — on Driving Performance.
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