Yerba Madre's Natural Journey and Cultural Roots
Yerba Madre is a brand that celebrates the natural and cultural richness of yerba mate, selling a variety of its products including canned, bottled, and loose-leaf offerings. The brand, originally known as Guayakí Yerba Mate, has roots in regenerative agriculture and became officially rebranded in 2025, adopting a name that echoes its commitment to honoring indigenous traditions and sustainability. Yerba Madre was founded by a passionate team who wanted to share the benefits of yerba mate with the world while supporting ecological renewal and community empowerment.
Retail Rally in Major Urban Centers
Yerba Madre recognized the power of mobile billboards and truckside advertising as an impactful component of their retail marketing strategy. To ensure that retailers felt supported and to boost brand visibility, the team at Adgile Media Group executed a captivating retail rally photoshoot featuring Yerba Madre products strategically placed in front of leading retailers such as Kroger, Sprouts, Walmart, Whole Foods, and Circle K. This demonstration of vibrant out of home advertising was carried out across key markets including New York, Dallas-Ft. Worth, Chicago, Philadelphia, Atlanta, Tampa-St. Pete, Sarasota, Miami-Ft. Lauderdale, and Phoenix. By using mobile billboards, Yerba Madre effectively engaged with target audiences in these bustling urban environments, reinforcing the brand's commitment to both retailer partners and consumers alike.
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