Goodwipes, founded by Charlie Siciak and Sam Nebel, is a leading brand dedicated to offering flushable, biodegradable wipes designed for modern personal and hygiene needs. Known for their commitment to sustainability and convenience, they provide a fresh alternative to traditional cleansing options. With products ranging from body wipes to face wipes, Goodwipes has carved out a niche by focusing on effective, eco-friendly solutions that fit seamlessly into the lives of busy consumers. Their innovative approach to personal care has gained them a loyal customer base eager for fresh and sustainable hygiene options.
In 2026, Goodwipes launched their rebrand with a vibrant OOH advertising campaign across New York City. The campaign featured striking billboards and mobile billboards, including Adgile's signature truckside advertising. The celebration was held in downtown Manhattan, attended by influencers, marketers, and the press, creating a buzz throughout the city. Adgile made a splash by parking their truckside advertisement outside the event, providing guests with a unique and memorable experience. Attendees were delighted with the surprise and left the event with the reminder that toilet paper is so 2025. Hallie Batchelder, featured on the Goodwipes truck, added charisma to the event with a solo photoshoot, capturing the essence of the rebrand in an unforgettable moment.
The Goodwipes rebrand, complemented by Adgile’s OOH advertising, had a significant impact on their brand strategy. Through strategic outdoor advertising, Goodwipes successfully captured attention in densely populated areas. Mobile billboards traversed busy New York streets, ensuring high visibility among target audiences. The combination of traditional media like billboards and innovative truckside advertising helped Goodwipes achieve unmatched market penetration. This campaign not only elevated Goodwipes’ market presence but also underscored the power of thoughtful brand strategy in retail marketing. Attendees and New Yorkers alike noted the seamless integration of creativity and strategic marketing efforts, cementing Goodwipes as a leader in personal care.
Interested in creating a buzz for your brand like Goodwipes? Don't hesitate and take the first step towards successful advertising with Adgile Media Group. Let's make your brand memorable!
