Introducing Ghia: A Sip to Remember
Ghia is a modern refreshment brand with a mission to craft non-alcoholic beverages that offer a sophisticated social drinking experience. Founded by Melanie Masarin, Ghia crafts drinks that are inspired by Mediterranean traditions, promising a refreshing, bitter, and herbaceous profile. With an online presence at drinkghia.com, the brand has made a mark in New York’s vibrant social scene, providing a unique alternative for those seeking flavorful, alcohol-free options.
Making Waves: The Ghia and Sweetgreen Campaign
In an exciting collaboration, Ghia partnered with Sweetgreen to expand their retail distribution and amplify brand awareness in bustling New York. This campaign was brought to life through Adgile Media Group's innovative approach, using Ghia truckside advertising to capture the bustling streets. The strategic use of Ghia mobile billboards turned urban areas into dynamic canvases, providing maximum reach for the brand. By targeting high-traffic areas, the campaign effectively harnessed the power of Ghia out of home advertising, creating a seamless connection between the brand and its audience.
Driving Ghia’s Brand Strategy with OOH Advertising
Adgile Media Group, led by Tom Shea, employed a sophisticated full-funnel marketing approach to ensure the success of the Ghia marketing initiative. The campaign's cornerstone lay in Ghia OOH advertising, creating memorable impressions that resonated with consumers. By navigating the roads of New York and strategically parking at key locations, these mobile billboards bolstered Ghia's retail marketing strategy. The data-driven insights and comprehensive audience segmentation provided by Adgile empowered Ghia to reach its targeted demographic efficiently. This effective Ghia brand strategy not only enhanced retail presence but also solidified the brand’s relationship with vibrant, health-focused consumers. The partnership with Sweetgreen highlighted Ghia’s commitment to aligning with like-minded brands, fostering a connection with those who value wellness and taste above all. This strategic use of Ghia OOH allowed for a measurable boost in visibility, driving curiosity and enthusiasm for this standout beverage brand. Are you ready to boost your brand visibility with a sophisticated full-funnel approach? Connect with Adgile Media Group today!
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