FTD's Growth Through Creative Mobile Advertising
FTD, a floral and gifting company, is renowned for its stunning flower arrangements and gift options that cater to a variety of occasions. With a history that goes back to its founding by a group of 13 florists, FTD has consistently delivered excellence and innovation in the floral industry. As a leading name in online and offline flower delivery, the brand has become synonymous with quality and reliability, making it a staple for anyone looking to convey their sentiments with a beautiful bouquet.
How FTD Leveraged Mobile Billboards in New York
Adgile Media Group collaborated with FTD on an innovative advertising campaign right in the bustling heart of New York. We transformed delivery trucks into captivating FTD mobile billboards, creating the impression that everyone in the city was ordering flowers. This strategic move not only grabbed attention but also reinforced FTD's presence in the minds of urban dwellers. By leveraging our state-of-the-art location technology, FTD could effectively attribute offline media exposure to heightened online and in-store activities, a testament to our campaign's success.
Maximizing Impressions and Building Stronger Brands with FTD
The beauty of FTD out of home advertising lies in the enhanced brand visibility that our campaigns offer. The sunny yellow and lush greens of the FTD advertisements illuminated the busy streets, making a memorable impact and driving significant brand engagement. This FTD retail marketing initiative not only showcased the brand's offerings but also capitalized on the psychological perception that the trucks were directly tied to ongoing deliveries. Through meticulous planning and creativity, FTD's marketing strategy seamlessly integrated mobile out-of-home elements, resulting in a boost in FTD brand strategy effectiveness. By employing our unique advertising solutions, FTD OOH advertising successfully elevated the brand's influence, contributing to a broader reach and increased consumer trust.
Interested in learning more about out-of-home advertising solutions? Check out Adgile Media Group.
.jpeg)
