How Glimpse Is Using AI to Help CPG Brands Recover Lost Revenue from Retail Deductions
Glimpse is transforming how CPG brands manage retail deductions by applying AI to one of the most manual and costly areas of retail operations. Founded by Akash Raju, Glimpse is an AI-powered deduction management platform designed to help consumer brands recover lost revenue and protect profit margins. Retail deductions—driven by chargebacks, compliance fees, and retailer complexity—can erode 20–30% of CPG margins, and Glimpse directly addresses this issue with automation. By replacing spreadsheets, legacy accounting tools, and manual workflows, the platform enables brands to resolve invalid deductions faster and at scale. Since launching in April 2024, Glimpse has quickly become a mission-critical retail ops and finance solution for modern consumer brands.
Live From Driving Performance in New York
In this episode of Driving Performance, Adgile cofounders Tom Shea and Max Flannery sit down with Akash Raju, Founder and CEO of Glimpse, to explore how AI is reshaping CPG retail operations and back-office workflows.
Akash walks through his path from growing up in the DC suburbs to studying engineering at Purdue University, where he gravitated toward entrepreneurship and met his co-founders. Before building Glimpse, he sharpened his technical foundation through hands-on internships at Tesla—working early-morning shifts on the factory floor—and later at Microsoft, where he developed AI and machine learning tools for Python developers inside VS Code.
The conversation dives into Glimpse’s founding story, including the team’s acceptance into Y Combinator and the pivotal moment when the company shifted focus. After initially exploring experiential retail and product placement concepts, deep conversations with CPG operators revealed a consistent and expensive problem across the industry: retail deductions and chargebacks. That insight led to a decisive pivot in 2024 and the launch of Glimpse’s AI-driven deduction management platform.
That focus has delivered rapid traction. In 2025, Glimpse raised a $10M oversubscribed funding round led by 8VC, with participation from Y Combinator, Origin Ventures, Informed Ventures, and Allison Pickens, former COO of Gainsight—bringing total funding to approximately $17M. Today, Glimpse is trusted by more than 200 consumer brands and partners, integrates with major distributors like KeHE and UNFI and retailers like Target, and delivers an average ROI of 4–5x, with some CPG brands seeing returns as high as 33x through recovered revenue and improved retail operations efficiency.
The episode closes with Akash’s long-term vision for Glimpse as it expands beyond deductions into a broader AI-powered back-office platform—supporting finance, accounting, and retail operations teams across the CPG ecosystem.
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