He Quit His Internship on Sunday. Launched His Company on Monday.
Josh Suggs is the Founder & CEO of StreetTalk (formerly 203Media) — the agency redefining how brands win attention through viral street interviews and reaction-driven content. A self-taught creator who got his start making Vine videos and YouTube vlogs, Josh has built one of the fastest-growing content agencies in the brand world by deeply understanding what people actually want to watch.
Today, StreetTalk powers campaigns for brands like Dr. Squatch, Grüns, Mike’s Hot Honey, Tabs Chocolate, and more — all through raw, real, in-the-moment content filmed directly on the streets of New York. Josh’s path to entrepreneurship wasn’t traditional, polished, or planned — but it was driven by instinct, obsession, and consistency.
Live From Driving Performance in New York
In this episode of Driving Performance, we sit down with Josh Suggs to unpack how street interviews became one of the most powerful forms of modern brand storytelling — and how he built a business around it with nothing but a camera, a backpack, and relentless hustle.
Josh opens up about growing up with ADHD, struggling in school, and spending time in special education classes — while quietly developing an unstoppable urge to create. He knew early on that he didn’t want a traditional career. He wanted to build something through content. His first taste of entrepreneurship came in high school, teaching private tennis lessons and marketing them through his mom’s Facebook groups. Later, he helped scale breakout e-commerce brand Tabs Chocolate, managing social content that turned the brand into a viral TikTok success powered by UGC.
Josh eventually dropped out of college and launched 203Media, after helping a friend with street interview content for his business. What started as $50 full-suite videos quickly turned into something much bigger. Referrals came fast. Within weeks, Josh was clearing $20K in his first month — and scaling rapidly from there.
By month two, he made $58,000 in revenue.
No office. No fancy edits. Just repetition, grit, and real human reactions.
His daily playbook was simple:
- Wake up
- Hire a dependable videographer
- Load a backpack with 8 brands
- Hit the streets of NYC for 8–9 hours
- Capture ~20 real reactions per brand
- Sprint to the Apple Store (better WiFi)
- Upload footage and send it to an editor
- Repeat — every single day
Josh quite literally walked the streets of New York with an Expo West-sized suitcase of brands, couch-surfing and building StreetTalk one conversation at a time.
Today, StreetTalk sits at the center of the edutainment movement — where street interviews have become the ultimate form of reaction content. In a world flooded with AI-generated media, Josh believes raw, imperfect, real-world content stands out more than ever.
His take is simple:
Live streaming, live shopping, and street interviews will continue to win — not because they’re flashy, but because they’re human.
In this episode, we cover:
- How Josh built a referral flywheel from day one
- Why street interviews are dominating brand marketing
- How Twitter helped him hire his team and win business
- His perspective on AI and the future of content
- What it really takes to scale a creator-first agency
This is Josh Suggs — live from New York — on Driving Performance.
Listen to the Full Episode
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