Flav Inc is renowned for its innovative flavored beverages that bring a unique twist to traditional drinks. The company was co-founded by two visionary entrepreneurs passionate about delivering exciting and refreshing options to beverage enthusiasts. With a diverse range of products, Flav Inc continues to captivate taste buds across the nation with its commitment to quality and creativity.
This time, the spotlight is on Flav Inc as they take their sampling strategy to the streets with an exciting activation event in partnership with McDonald's. Focusing on a head-to-head challenge against the beloved Shamrock Shake, this sampling event is set in vibrant areas like Chicago, Los Angeles, and Miami-Ft. Lauderdale. The collaboration seeks to create a flavorful showdown that engages consumers directly and garners attention in bustling urban environments. With mobile billboards and truckside advertising, Flav Inc's out of home advertising strategy is not only raising brand awareness but also providing a delightful experience for beverage lovers.
Christine Granskog played a key role in this successful brand strategy, ensuring the campaign's seamless execution. The strategy taps into the power of OOH advertising by placing eye-catching advertisements in strategic locations. This ensures that potential customers can interact with the brand firsthand. With extensive insights from past campaigns, this outdoor advertising activation is designed to captivate and delight, while also driving foot traffic and boosting retail marketing efforts. By leveraging the power of mobile billboards, Flav Inc offers a memorable experience that stands out in the competitive beverage market.
Interested in exploring a partnership with Adgile Media Group? Reach out to us today! Let's create something exciting together.
