Curie Takes on the Streets with Innovative Mobile Billboards
Curie, the brainchild of Sarah Moret, is a deodorant brand that gained widespread attention after securing investment from Barbara Corcoran on the popular show Shark Tank. Known for its clean and effective personal care products, Curie has expanded its presence, ensuring more people can access their trusted products. The brand recently collaborated with Adgile Media Group to launch a compelling out-of-home advertising campaign to promote their new launch at Walmart. Focusing on key cities like Atlanta, Bentonville, AR, Chicago, and Los Angeles, Curie aimed to capture the urban crowd's attention and increase in-store and online engagement.
Curie's Innovative Use of Mobile Advertising
In a bid to amplify its reach, Curie tapped into Adgile's expertise in mobile billboards. Curie's mobile billboards were strategically routed through the bustling streets of cities such as Atlanta and Los Angeles, maximizing visibility during peak hours. This approach fits perfectly with Curie's brand strategy of reaching consumers where they are, effectively bridging offline exposure with online and retail engagement. By leveraging the unique appeal of Curie truckside advertising, the campaign made a significant impact, showcasing the products to a vast and diverse urban audience.
Curie's marketing team, in collaboration with Adgile, harnessed the storytelling power of mobile billboards. This creative strategy not only drove brand awareness but also proved Curie’s capabilities in impactful OOH advertising. The campaign was further bolstered by content featuring Barbara Corcoran, which was instrumental in creating buzz, as highlighted in a [Modern Retail article](https://www.modernretail.co/marketing/deodorant-brand-curie-rolls-out-first-ooh-campaign-to-promote-walmart-launch/). By driving the Curie marketing initiative through this engaging format, the brand successfully increased its visibility and connected with potential customers during critical brand moments. This endeavor accentuates the role of innovative outdoor advertising methodologies in advancing Curie’s retail marketing goals.
Want to know more about how Adgile Media Group can amplify your brand with creative and strategic out-of-home advertising just like we did for Curie? Click here to get in touch with us and start your advertising journey today!
.jpeg)
