Chill Out with CBD Kratom: A Case Study in Effective Mobile Billboard Advertising
For brands operating in industries like cannabis, CBD, sexual wellness, and other categories often restricted on digital platforms like Meta, TikTok, and Google, finding effective advertising channels can be a challenge. CBD Kratom, the largest privately-owned cannabis and kratom retail chain in the United States, found a powerful solution by partnering with Adgile Media Group.
Adgile’s truckside advertising offers a unique and impactful way to reach audiences, especially for brands that face limitations on digital channels. This case study illustrates how CBD Kratom leveraged the power of mobile billboards to connect with consumers across major U.S. cities and achieved remarkable results.
CBD Kratom’s Strategic Use of Mobile Billboards
With 54 retail locations spread across key cities like Chicago, Dallas, Houston, New York, Philadelphia, and St. Louis, CBD Kratom needed to break through the advertising noise in a market where traditional digital avenues are often closed. By opting for a truckside advertising campaign with Adgile, they ensured that their message was seen by millions in high-traffic areas, free from the restrictions they face online.
The results of the campaign were significant:
- Impressions: 12,054,477
- Cost Per Thousand Impressions (CPM): $4.36
- Revenue Increase: $147k
- Foot Traffic Lift: 4.9k
These figures demonstrate the effectiveness of CBD Kratom’s advertisement strategy, proving that mobile billboards are not only a viable alternative but also a highly effective one for brands restricted in digital spaces.
Overcoming Advertising Challenges with Adgile
For brands in categories like THC/CBD, sexual wellness, political campaigns, and gambling, navigating advertising restrictions on platforms like Meta, TikTok, and Google can be daunting. Truckside advertising with Adgile offers a way to bypass these digital limitations, allowing brands to take their message directly to the streets and reach their audience where they live, work, and play.
By embracing OOH advertising through mobile billboards, CBD Kratom not only reached a vast audience but also reinforced its brand presence in major markets without the constraints imposed by digital channels. This approach played a crucial role in enhancing their visibility and driving customer traffic to their retail locations.
The Impact on CBD Kratom’s Marketing Strategy
The mobile billboard campaign was instrumental in helping CBD Kratom boost its revenue and customer acquisition, proving that their investment in truckside advertising was both strategic and effective. This success story underscores the potential of mobile billboards to deliver strong returns, especially for brands in highly regulated industries.
Conclusion
CBD Kratom’s partnership with Adgile Media Group showcases how mobile billboards can be a game-changer for brands facing advertising restrictions on digital platforms. By taking their message to the streets, CBD Kratom was able to achieve impressive results, driving growth and increasing market presence.
For brands looking to overcome the challenges of digital ad restrictions and explore new ways to reach their audience, Adgile Media Group offers proven solutions that deliver results. Contact us today to learn how we can help your brand navigate these challenges and make a lasting impact.
