From lingerie to beverages, Michelle Cordeiro Grant's entrepreneurial spirit knows no bounds. Find out how she made the leap and transformed her passion for wellness into a thriving business with Gorgie by tuning into our interview here. Or keep reading along to learn more about Michelle.
Michelle is a successful entrepreneur who has made a name for herself in the business world. Before starting Gorgie, she founded Lively, a lingerie lifestyle brand that was later acquired for over $100 million. Michelle's journey into entrepreneurship was not a traditional one. Growing up with Indian immigrant parents, she initially pursued a career in finance, aiming to work her way up to a C-suite position in a Fortune 500 company. However, she soon realized that she wanted to have more control over her own destiny and lifestyle. This realization led her to explore the world of fashion and brand building, where she found her passion.
Michelle's experience working for brands like Bloomingdale's and Victoria's Secret provided her with valuable insights into the world of fashion and marketing. It was during her time at Victoria's Secret that she realized the power of social media and the importance of community in brand building. Inspired by this, she left Victoria Secret and founded Lively, which quickly went viral and achieved remarkable success.
Following the successful exit of Lively, Michelle embarked on a new venture, Gorgie. With Gorgie, she aims to make wellness more fun by offering an energy drink that is both healthy and enjoyable.
Michelle's entrepreneurial journey, from lingerie to beverage, is a testament to her ability to adapt and thrive in the business world.
