Introducing Bojangles Restaurants
Bojangles is a renowned fast-food restaurant chain that primarily focuses on serving delicious, southern-style fried chicken and biscuits. The brand, cherished by its loyal customers, is synonymous with mouth-watering flavors and a welcoming atmosphere. Bojangles was founded by Jack Fulk and Richard Thomas in 1977, and since then, it has grown into a go-to destination for comfort food that warms the heart and satisfies the soul. Known for its hearty menu and Southern hospitality, Bojangles is rapidly expanding its reach to new regions across the United States.
Adgile's Campaign for Bojangles
In Bojangles' quest to expand its presence further west, the company aimed to make a significant impact in the Texas market, particularly in the Dallas-Ft. Worth area. They collaborated with Tom Boland and the innovative team at Adgile to drive foot traffic to their local stores. The strategic use of Bojangles Restaurants truckside advertising was central to this mission. By transforming last-mile delivery trucks into Bojangles Restaurants mobile billboards, Adgile effectively captured the attention of target consumers across the bustling DFW metroplex. This innovative approach, a part of Bojangles Restaurants' out of home advertising efforts, not only increased brand visibility but also spurred customer curiosity and engagement.
The Success of Mobile Billboards in DFW
This campaign leveraged the power of Bojangles Restaurants OOH advertising to truly resonate with local audiences. The brand portrayed authenticity and reliability by reaching potential customers at every corner of the city. Bojangles Restaurants' outdoor advertising strategy capitalized on the dense, urban environment of Dallas-Ft. Worth, ensuring maximum visibility and impressions. Through Bojangles Restaurants' advertisements, driven by Adgile's expertise, the franchise witnessed measurable increases in store visits and conversions. This successful initiative not only bolstered Bojangles Restaurants' marketing but also laid a firm groundwork for their expansion goals, proving that full-funnel marketing strategies, combined with high-impact OOH campaigns, can yield remarkable outcomes.
Have you considered what mobile billboards can do for your brand's visibility and customer engagement? Don't wait, start your journey with Adgile Media Group today!
.jpeg)
