Introduction

In the world of truck advertising, your creative is constantly in motion, facing unique challenges that static billboards don’t encounter. One of the biggest obstacles is dealing with partial obstructions—whether it’s a car passing by or a pedestrian momentarily blocking part of the ad. At Adgile, we’ve developed strategies to design creative that ensures your message is seen, even when faced with these real-world challenges.

Positioning Critical Elements to Avoid Obstruction

In the dynamic environment of truck advertising, your ad won’t always be viewed in its entirety. This means that some of your key messages might go unseen if not strategically placed.

1. Place Important Elements High

   To minimize the impact of obstructions, it’s crucial to position your logo, brand name, and any essential messaging in the top half or top third of the ad. This ensures that even if the lower part of the ad is blocked, the critical elements are still visible.

2. Consider the Viewing Angle

   Think about how the ad will be viewed from different angles. For example, when vehicles are stuck in traffic, the top half of your rear panel is likely to be more visible. Designing with these considerations in mind can greatly improve the performance of your mobile billboard.

Conclusion

Overcoming obstructions in truck advertising is about strategic placement. By ensuring your critical elements are placed in the most visible areas, you can make sure your message is always seen, no matter what the circumstances. This approach is a key part of Adgile’s creative best practices, helping you design mobile billboards that perform effectively in the real world.